Lonzo Ball’s father has been a dubious figure in the public eye; he has been loud and arrogant and has bumped heads with the media on several occasions. Still, this has given the NBA Draft more attention and more publicity which is better for the league. The media and fans gravitate towards figures like Ball--you either love him or hate him. Lavar’s behavior has likely put more pressure on his son to perform on the court, whether that works remains to be seen. Fans will likely tune in to the young Ball’s first games to see if lives up to the hype or not.
If Lonzo Ball performs well then the NBA has another success story to add to their repertoire. They will have a budding star and entrepreneur that will likely boost the league’s buzz in the sports world. Ball is also a point guard, in a point guard driven league, this will set the stage for some interesting match-ups for the rookie. Now if Ball fails to live up to the hype, then it is still a buzz worthy story. Several fans and experts are predicting that Ball is overrated, if this is true then the headlines will create themselves. The league would still win in the short term from a publicity standpoint.
1) Laker Nation:
If the Lakers decide to actually select Ball with their second pick in the draft then it would possibly be a great union. Ball is ready for the bright lights and Laker land is the perfect place for a young star with the "Hollywood" mentality. The Laker organization is a place that actually embraces bravado and showmanship from their players. The team has been highly forgettable the last couple years and the league needs them to be interesting again. At the end of the day, the NBA is for entertainment purposes and Ball can create a healthy buzz.