3 Reasons Why Drake Hosting the NBA Awards Works

3) Causal Popularity:

• TNT is hosting the first ever “NBA Award” show on prime time television and you bet that they want it to be appealing to more just than the hardcore NBA Fan. Attracting the casual fan these day is so important because quite simply fans who truly love basketball will be interested in the show regardless--even if turned off a bit by the new flashy system. But with Drake you bring an even larger fan-system into play--hip hop. Whether you love Drake or hate him he will likely draw your attention to this event in some capacity.

2) Espy Experience:

• This move by TNT isn’t purely a ratings ploy but a bit of a sophisticated choice. Drake has experience hosting network level events and he showed this with ESPN’s Espys Awards. He did an above average job in a position that is usually reserved for comedians and he kept the crowd laughing nevertheless. He showcased a bit of charisma and charm that made audiences feel entertained and welcomed. Bottomline, he has the resume for the job.

1)He Loves Basketball:

• He is a face that the NBA can easily recognize on the sideline of games. Drake spends thousands every year to sit courtside, particularly with the Raptors, and shows amazing enthusiasm on almost every play. He is also a major presence at the NBA’s All-Star Weekend festivities, promoting one of the game’s premiere events. Drake also shows love for the game when he is more than happy to give interviews with the networks while he observes games. Overall, Drake being chosen to host will prove to a very smart, logical, and lucrative choice for TNT.