Men and women lie but the numbers do not. The NBA released that the ratings in Game Two of the NBA FInals was the highest since 1998, when Jordan was facing the Utah Jazz for the final time in the postseason. The Warriors “super team” seems to be doing the trick of creating buzz around the league and the tv ratings are showing that. This is particularly special once you factor in that the games haven’t been very competitive--blow outs in both games.
2) LeBron and Company:
The Warriors can’t take all the credit for the rating increase, LeBron James has been as dominant as ever in these playoffs and his Cavaliers are coming off last years amazing comeback to win the NBA title for Cleveland. He is considered the best player in the world by many but because of the Warriors' level of talent he also considered the underdog. So many fans are tuning in to see if he can pull off a Jordan-esque performance and pull off the impossible again--making the Finals must-see television.
1) Failure Sells:
They’re many basketball fans that are tuned into the Finals to see failure, to see defeat. Some fans hate the circumstances surrounding the Warriors’s success; the organization was extremely fortunate to land Kevin Durant. Older NBA fans hate the idea of super teams and feel like they add to the lack of parity in the league today.
Some fans are looking for LeBron to be humbled and fail again in the Finals. It seems that people either love LeBron or hate him there isn't much of a grey area. This is good for the league because hating a player is still going to draw the audience’s attention in some capacity. So whether you watching the Finals to see the Warriors fall short or see LeBron become 3-5 in Final appearances--you are still watching and that's all the league cares about.