Records are meant to broken and the NBA hasn’t always gotten headlines for major records being broken. The triple-double has become the home run record of the NBA these days. It is a 50-plus year old record that no one in the modern era thought would be broken and to have Westbrook do it is fantastic for the league. He isn’t a a Golden State Warrior or a Cavalier, he is on a small market team (OKC) and making history, which is great look for a sport that is having problems with noncompetitive teams.
2) Overcoming Adversity:
Kevin Durant leaving the Oklahoma City Thunder was a huge blow to the city, to Westbrook, and especially the NBA. A recent MVP left a small market team and joined the 73-win Warrior team--hurting the already dwindling talent-spread of the NBA. Westbrook upon the news immediately signed an extension with the team and put the franchise on this back. He got the team a decent playoff seeding while making triple-double history in the process--a cinderella story to say the least.
1) Suspenseful MVP Race:
Westbrook by all means may have won himself the MVP award with his recent feats but the trophy is still up for grabs (to some). The NBA has a couple players that are still competing for the crown and competition is good for business if you are a NBA executive. Players like James Harden and Kawhi Leonard are having historic seasons as well. Westbrook will likely still win but winning unopposed would not be as interesting--competition further solidifies the award.